The importance of planning for the success of your business

Planning is fundamental to any business and begins with formulating objectives. However, there's no point in having objectives that won't be met.

Drawing up objectives for your business is the starting point. However, there's no point in having future goals that won't be met. This is called dreaming. Dreaming is good, but even dreams, if they are to come true, must be linked to scenarios that can be achieved.

Many businesses are even planned before they ‘open their doors’, but then they don't do it anymore. This is not to say that a lack of planning alone is responsible for a business not surviving, but it is certainly a determining factor in its demise.

Planning should be considered a permanent tool for guiding the business and seen as an ongoing process that allows objectives to be set and performance to be increased.

Most large companies define long-term strategic plans and allocate duties to all departments, with different levels of responsibility. In addition, they analyse the internal and external environments in order to better apply planning, and they also periodically analyse their strategic objectives.

The time it takes to implement planning can vary from company to company. In some, the objective can be achieved in a few years, in others it can take decades. But if the manager has a broad knowledge of his team and its objectives, success can be achieved.

Planning has broader concepts than simply organising numbers and matching information, it is a strategic management tool that helps control turbulence and enables your business to become more competitive and achieve more results.

However, not everyone has an efficient planning process, often due to the complexity of the business.

Don't forget, whenever you need it, seek help with your strategic planning from qualified professionals. There are several companies that offer consultancy and support to entrepreneurs. The important thing is that you don't stop planning!

Most organisations don't plan and sail with the wind. This only applies to amateur sailors, because professional sailors also plan their actions very well.