Make Assertive and Sustainable Sales

Make an assertive and sustainable sale as a result of a real identification of needs, thus reducing the chances of losing the sale and the customer.

In order for a person or company to increase their chances of making an assertive and sustainable sale, they first need to understand what selling actually is and what skills, competences and knowledge are needed to achieve this.

Falling in love with the art of selling is one of those core competences, simply because the way we see things is what dictates how they are done, or how we accept them in our lives.

If you think that the act of selling is the means that will lead you to achieve everything you want, whether for yourself or your family, your view of sales will be greatly enhanced.

Having a passion for selling is essential, not least because today we realise that we spend 90% of our time selling, whether it's our image, an idea, projects, products or services.

Being passionate about what you have to offer will give you more power to persuade and retain your customers. What's more, regardless of what you want to offer, falling in love with your product, your client and the work you do will make you try to get to know everything about the sales process in depth.

And this is another key to a successful sale: knowledge!

Research everything related to what you sell, try out your product, become your most satisfied customer. This is the only way you can be ready to give the buyer all the information and certainty they need to close the deal.

Generally speaking, people's greatest difficulty in sales lies in the lack of preparation that comes from a lack of knowledge. What you realise is that the professional loses a sale - and often loses a customer with great loyalty potential - because they don't know their product and therefore don't know how to give the buyer the information they need.

It's obvious that nobody can explain something they don't know perfectly.  If you don't know what you have to offer, how are you going to convince someone that your product will solve their problem or need? How are you going to convince your customer that what you're offering is worth investing in?

Knowledge gives us security! So always seek out as much information as possible, acquire knowledge about what you offer your customers. Consult experts in the field, read a lot, search the internet, analyse documents. Having information is the great differentiator that will put you far ahead of your competitors!

Use your knowledge as a basis for identifying your clients' needs and your passion for what you do to delight them. And you'll be on the right track to making an assertive and sustainable sale, increasing your chances of building customer loyalty!