Know How to Recognise and Value Your Target Audience

Recognise your target audience and be strategic. There's no point in wanting to embrace the world and not be able to attract your potential customers!

Of course, the first step to winning over a customer is knowing how to identify them! Know who they are and focus your efforts on serving them in a highly personalised way.

There's no point in wanting to embrace the world, but not being able to give your potential customers the attention they deserve!

Study the behaviour of your target audience. Identify what they are looking for, find out what they expect from your products and services, recognise the value of tools such as customer service, ombudsman, market research, marketing segmentation, among others, to find out as much as possible about your customer.

If you do this, it will be much easier to fall in love with your customer and thus serve them with real satisfaction! The better you know your customer, the greater your chances of empathising with them and successfully helping them to be satisfied with your product or service.

The Importance of the First Contact

It's in the first contact that you'll be able to create important bonds with your customer! This contact is usually initiated by the customer's own needs and is also the moment when they are most open to answering your questions.

That's why you should always try to draw up a profile of your customer during this first contact: Who is he? How old are they? What is their profession? Are they married? Do they have children? In other words, try to gather as much information as possible so that you can understand who you are dealing with and how best to help them.

Understanding who your customer is and what they are looking for is the way to know exactly what you have to offer them and how you can satisfy their needs. Pay close attention to this detail, which is fundamental to building a relationship of trust with your client.

Nowadays, people pay attention to everything and realise when you're only concerned with selling your product and not with serving them in the best way. So the main point in your relationship with the customer is: make them feel that they are important and show them that you will do everything possible to help them!

Try to develop a relationship whenever possible! Keep the customer informed of news related to their interests. Always offer more attention and courtesy than the customer would expect. Show that "he's not just another one!"

Remember that the customer is the only person who has the power to make a company redundant! They can sack anyone from the cleaning lady to the CEO, such is their importance. It sounds obvious, but many professionals completely forget this "small" detail, which makes all the difference.